The enduring power of consumer name brands is an understated aspect of the modern American experience. From the first memories in childhood, staring at boxes, signs, or wrappers from the comfort of one’s home, in a crowded and noisy city, or a bucolic countryside to the banality of one’s everyday adult routine, the names and shapes persist. Akin to archetypes, articles of faith, ancient customs and stories our families tell us, they move through the universal life…